并肩薇娅李佳琦,辛选蛋蛋单场直播带货3亿
时间:2020-03-20 15:03:04阅读:41898次来源:木瓜影院 1/2
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“没抢到”、“还能再上架吗”“刚打开就没货了”……在辛选旗下电商主播蛋蛋的直播间里,“粉丝强烈要求追加库存”的情景不断上演。
3月18日中午12点,辛选旗下电商主播“蛋蛋小盆友”开播。正式开播后,10分钟内疯狂涌入60多万粉丝,直播间一度拥挤卡顿。开播仅30分钟,销售额便突破5000万,成功刷新个人的最高纪录。开播一个小时,带货9000万,80分钟突破一个亿,整场带货金额超3亿元,成为继薇娅和李佳琦之后的又一位时尚带货达人。
蛋蛋是辛有志严选旗下的签约主播,年仅23岁,在快手平台上拥有940万粉丝,在3月18日单场破3亿后,成为直播史上最年轻的亿元主播。
据了解,在本次直播中,服饰、鞋包、个护等多品类商品轮番上演“上架即售罄”的狂欢大戏,部分首发定制款产品更是引发粉丝的疯狂抢购。整场直播中,商品总销售件数超280万件,其中鞋类销售金额超8800万,服饰类销售金额超7200万元,箱包类销售金额4000余万。
同时,辛选定制款束腰带售出53万条,销售额超4300万元,其中第一分钟就抢了8万条;时尚芭比裤直播秒售罄10万件,全场卖出25万件;HOTSUIT后秀运动暴汗服直播销售2万多件;辛选&蛋蛋定制生产的真皮拱形运动休闲鞋售出超15万双;真皮休闲老爹鞋卖出近5万双;女式针织弹力牛仔裤秒售罄9万件。还有多款辛选&蛋蛋定制的休闲牛仔裤、外套等,一经上线便迅速售罄。
辛选创始人辛有志多次出现在蛋蛋直播间,为粉丝发放福利。在直播6小时的过程中,超62万人同时在线观看直播,直播间总观看人数超720万,真实再现大型“买买买”的火热景象。
对于蛋蛋直播带货销售额的快速增长,网友直呼:“我对直播的力量一无所知!”据了解,在加入辛选之后,凭借辛选优质供应链的支持,蛋蛋多次刷新了自己的直播带货记录,短短的几个月中从千万级的主播一跃成长为亿元天后。在开播之前,蛋蛋就定下了“一个亿”的小目标,但粉丝的热情远远超出了所有人的想象,也超出了所有品牌方的想象,3亿的最终结果,让数十家工厂的流水线在接下来的一个月中将持续忙碌。
在直播行业进入二次爆发的当下,已经跻身亿元主播的仅有寥寥三四位,其中李佳琦、薇娅等人的名字早已家喻户晓。相比而言,23岁的蛋蛋还是个“新人”。然而在辛有志严选供应链的支持下,仅仅半年后,蛋蛋就迸发出了超乎想象的能量,成为时尚直播界的有一颗超新星。这样的奇迹是否还会继续出现,令人拭目以待。
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