看电影集五福,淘票票邀您春节大片随心看

时间:2021-02-08 18:00:24阅读:86759
由雷佳音、杨幂、董子健主演的视效大片《刺杀小说家》,将于大年初一上映,在众多春节档影片中较为吸睛。为了陪影迷温暖过新年,超前享受购票优惠,淘票票联合支付宝推出“随心看”优惠购票
  • 唐人街探案3
  • 喜剧
  • 王宝强 刘昊然 妻夫木聪 托尼·贾 长泽雅美 染谷将太 铃木保奈美 浅野忠信

由雷佳音、杨幂、董子健主演的视效大片《刺杀小说家》,将于大年初一上映,在众多春节档影片中较为吸睛。为了陪影迷温暖过新年,超前享受购票优惠,淘票票联合支付宝推出“随心看”优惠购票券包,为用户提供低价购票提前锁座福利;同时天猫全明星计划联合淘票票上线了首个电影IP《刺杀小说家》联名好物活动,让用户买得实惠、看得开心。

“随心看”是支付宝与淘票票联合推出的一款新型优惠券商品,以组合券包形式让用户享受低价观影的实惠。从1月29日到2月17日,用户可通过淘票票2021春节电影“随心看”主页购买券包,畅意观影。

《刺杀小说家》作为淘票票联合天猫全明星计划推出的首个电影IP战略合作。首次尝试“电影项目+电商平台”、“内容+商业合作”的新形式,借势贺岁档期热门电影《刺杀小说家》,将电影作品打造成营销IP,并在电商场域近一步扩大IP影响力,为售票、商业化售卖增设新入口。

2月4日起,打开淘宝/天猫搜索“刺杀小说家”参与活动,即可解锁多位主创亲签海报、多份品牌万元礼包、万份联名好礼等惊喜福利。2月4日-13日,每天10点还有0.1元秒杀观影票的惊喜福利。在这场活动中,片方、天猫全明星、淘票票及多个平台商家,合力宣发、联合营销,将IP场域打造成集粉丝互动、IP联名商品售卖、电影票售卖等多功能为一体的高流量强转化阵地。成功打破原有的媒体宣发模式,将电商转化成为可以帮助电影完成宣发的重要场景。

淘票票联合支付宝“看电影,集五福,过福年”

集五福活动于2月1日至2月 11日期间在支付宝客户端开启。随着参与人数逐年上升,集五福已日渐成为国人在新时代下寄托美好祝愿的新年俗。今年,用户可在淘票票客户端领取一张神秘福卡,同时《新神榜:哪吒重生》《刺杀小说家》《唐人街探案3》《你好,李焕英》《侍神令》等多部影片还将送出近5000万张观影代金券。

值得一提的是,即将在今年大年初一上映的七部影片中,超过半数的影片由阿里影业、淘票票参与出品和发行。其中,由阿里影业出品、淘票票发行的动画电影《新神榜:哪吒重生》和雷佳音、杨幂、董子健主演的奇幻、冒险题材电影《刺杀小说家》,均是阿里影业的“锦橙合制计划”系列作品。2018年11月,阿里影业推出“锦橙合制计划”,宣布以主投或主宣发的方式与头部片方合作,5年内在四大档期推出20部优质合制作品。

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