打造国内首个潮玩动画短剧集,《寄生熊猫》4月29日随刻APP全网首播

时间:2021-04-30 12:59:48阅读:44169
4月29日,国内首部潮玩动画短剧集《寄生熊猫》在随刻APP全网首播,5月1日,抖音、快手平台同步上线,每周更新2集。作为全网首部以潮玩为主体的动画短剧集,《寄生熊猫》是爱奇艺对潮玩产品内容开发的一次全
打造国内首个潮玩动画短剧集,《寄生熊猫》4月29日随刻APP全网首播
打造国内首个潮玩动画短剧集,《寄生熊猫》4月29日随刻APP全网首播
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4月29日,国内首部潮玩动画短剧集《寄生熊猫》在随刻APP全网首播,5月1日,抖音、快手平台同步上线,每周更新2集。作为全网首部以潮玩为主体的动画短剧集,《寄生熊猫》是爱奇艺对潮玩产品内容开发的一次全新尝试,也是为潮玩产品注入灵魂的全新优质动画力作,将打造IP-潮玩-内容全矩阵闭环。该剧集在画面风格上延续Producer C潮玩的科技潮流感与国潮元素,情节高能风趣、反转不断,通过聚焦同伴间携手并进的情谊,以及冲破自我束缚的情感表达,呈现出一部兼具正向价值观与网感的潮玩动画。

《寄生熊猫》以逃出庞大的兵器生产空间站P.P.S.S为剧情主线,讲述寄生熊猫Producer C在意识觉醒后,联动同样拥有自主意识的机器同伴一同逃出空间站,追求自由的热血故事。在影像的风格呈现上,《寄生熊猫》以诙谐的方式将好莱坞科幻大片的经典元素融于其中进行解构,并通过赛博风格的色彩碰撞、富有先锋科技感的画面和音乐,让观众在享受快节奏短视频的同时,也能体验到接近科幻电影的内容质感。

寄生熊猫Producer C是爱奇艺重点布局的虚拟偶像潮流厂牌RiCH BOOM背后的音乐主理人,此前更多以时尚、科技感的形象出现在线上综艺节目和线下潮流玩具展、潮玩、服装店中。其在综艺中表现出的高冷严肃、偶尔“毒舌”的性格,让它拥有了“潮酷高冷”的标签。而在《寄生熊猫》中,通过极具幽默感的趣味情节设定,动画短剧集让观众看到了Producer C奶凶可爱的一面,呈现出一种亲切的反差萌。不仅如此,在价值表达上,动画传递了Producer C不被定义、忠于自我的个性态度,以及每个角色之间的的互助精神,与时下年轻人所崇尚的独立、自由精神相契合,将引发他们的情感共鸣与价值认同。

与RiCH BOOM的其他成员不同,Producer C基于自身的形象特质,形成了以潮玩为核心的发展路线,并在盲盒、潮品、潮服、影视领域进行有节奏的纵深开发。无论是其融合了科技、国潮元素的外在形象,还是潮酷奶凶的反差萌性格、忠于自我不妥协的精神,都与时下青年潮流趋势和价值追求完美契合,精准满足了年轻观众渴求突破的审美需求,使其从众多虚拟动偶像中脱颖而出。2020年,寄生熊猫Producer C上线首批限量款潮玩盲盒,仅3小时即售罄,展现了其在潮流年轻人中的影响力。此次爱奇艺基于Producer C的潮玩形象,首次以潮玩为主体开发全新的动画短视频内容《寄生熊猫》,将在引领虚拟偶像内容制作水平与创新的同时,开拓出潮玩产品的内容开发的新路径。

在时间逐渐碎片化的当下,针对年轻人渴望从互联网阵地中寻找深度陪伴和价值共鸣的需求,爱奇艺通过开发打磨Producer C潮玩,并以综艺、动画短剧集等方式为其注入符合青年态度的内容与价值表达,与年轻群体建立了紧密的情感联结。未来,爱奇艺将继续基于对潮流青年的精准洞察,不断丰富虚拟偶像IP的内容矩阵,拓展更为创新、沉浸的内容与消费场景,满足年轻人的多元娱乐需求。

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