谢霆锋携《怒火·重案》线上路演淘秀冲击播助力影片票房破亿

时间:2021-07-31 17:59:35阅读:73888
7月30日晚,谢霆锋做客薇娅直播间,为刚刚上映的电影《怒火·重案》进行线上路演。路演期间,谢霆锋为观众再现了影片中的文戏微表情、打戏基本功,直播间欢声笑语,吸引了超1000万观众围观,1
  • 怒火·重案
  • 甄子丹 谢霆锋 秦岚 谭耀文 黄德斌 吴浩康 何珮瑜 杨天宇
谢霆锋携《怒火·重案》线上路演淘秀冲击播助力影片票房破亿
谢霆锋携《怒火·重案》线上路演淘秀冲击播助力影片票房破亿
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7月30日晚,谢霆锋 做客薇娅直播间,为刚刚上映的电影《怒火·重案》进行线上路演。路演期间,谢霆锋为观众再现了影片中的文戏微表情、打戏基本功,直播间欢声笑语,吸引了超1000万观众围观,12万张观影资格券一售而空。

电影《怒火·重案》是被誉为“警匪片之王”的陈木胜导演的倾情终作。影片由陈木胜执导并监制,甄子丹 监制兼领衔主演,谢霆锋、秦岚 领衔主演。电影里五场核心大战尽显动作戏美学,无论是拳拳到肉的打斗,还是五彩光照的场面,都是不容错过的动作片新体验。

线上路演期间,谢霆锋回顾了自己与陈木胜导演的多次合作,再次表达了对陈木胜导演的尊重与深切怀念。在分享影片武戏幕后故事之余,谢霆锋更现场展示了干净利落的身手,并指点薇娅出拳动作要领。已于上映首日看过《怒火·重案》的影迷则在直播间留言表达对影片的赞许,与谢霆锋隔屏互动,一起向观众安利影片。

直播结束后,“薇娅谢霆锋直播”“谢霆锋状态”等话题引发网友热议,登上微博热搜、抖音热点榜。灯塔专业版数据显示,截至目前为止,《怒火·重案》票房已突破1亿,上映以来连续2天登顶单日票房排行榜。

作为行业首创的线上路演品牌,淘秀营销冲击播打造了一个全新的“内容电商+电影宣发”的联合阵地,完善的购票链路达成直播间最短购票路径,提高售票转化;此外,“冲击播伴侣”通过对直播内容的即时抓取分发,在直播后迅速将精彩内容转化为短视频物料,即播即剪即发,强化线上路演的长尾效应,为影片赢得更多曝光。《怒火·重案》线上路演当晚,冲击播伴侣极速匹配百万级KOL实时抓取、剪辑二创短视频,助力影片登上抖音热榜。其中,“谢霆锋教薇娅防身术笑疯了”话题播放量超600万。

在直播+短视频营销的紧密配合下,冲击播线上路演使话题、口碑、票房三位一体宣发联动越来越成熟——上热搜、增想看、拉预售,每一场冲击播都为影片宣发带来了价值增量。

通过线上路演的创新产品形式,影片主创能够免去传统线下路演的舟车劳顿,最大程度提升路演的宣发效率。在当前特殊背景下,淘秀营销冲击播线上路演继续为影片带来高效便捷的宣发场,助力暑期档票房持续升温。

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